Finest-5 Product reads #17
Hi! Happy Sunday,
Opinionated Products is a concept I got fascinated with last week. It shows how some of the great products, like slack and twitter, solve customer problems with prime influence from the founder opinion. They are even willing to lose some customers as they strongly believe in their solution.
This newsletter is a collection of the best reads from 100+ articles I go through every week with the sole purpose of helping you become better at product with minimal effort.
Tug of War: Balancing What’s Best for the User vs. Business
This detailed article from Reforge will help you look into some truths that you knew deep down, but never accepted. From metrics to value, look at where we sacrificed long-term goals for short-term reward. Continue reading..
Key Takeaways:
- Teams that are structured and judged by metrics often come up with these types of goal-chasing tactics.
- The quality in metrics helps compile a picture of if the user finds satisfaction.
- There are 3 actors in business value: user, culture, revenue
How Grammarly Climbed Its Way to 30 Million Daily Users Worldwide
What many have dreamed of, Grammarly has done. Team has built a product that people like you and I look at for day2day use. Only a few have built a product like this and not learning from its success is unpardonable for a PM. Continue reading..
Key Takeaways:
- Use a freemium business model to attract new users
- Customers love when companies ask them questions about how they feel
- The more active you are online, the better chance you have of growing your business at lightning speed!
Designing persuasive banners that don’t ruin your UX
This is more of a design topic, but I share it because it touches, arguably, the most visual piece of a website. We put banners for different purposes, but we struggle hard to make them aesthetically aligned. A simple breakdown can help us become better. Continue reading..
Key Takeaways:
- Banners get the most clicks, which is why they are used, overused, and abused on digital platforms.
- Banners can be mainly of two types — actionable and informational
- Visualizing what comes next after clicking on the banner is even more crucial than the banner itself.
30/30/30 — balancing growth, retention, and debt goals
One major mistake I have seen teams make is being biased toward one or two things. Somewhere we think on all 3 fronts but do not take balanced action. As a philosophy, we shall take actions in all directions as per need and not biases. Continue reading..
Key Takeaways:
- Effective prioritization balances concerns related to growth, retention, and debt.
- Growth is about looking at the bigger picture and tapping into entirely new areas of business.
- The more progress you make on any retention or growth project, the more debt you accumulate along the way.
From creating meaningful user groups to crafting relevant messaging
Messaging is the measure part of persuading users to take the user journey we want them to build. We put messages in different formats and with distinct tones. What can be more helpful is looking into the user segment and building messaging as per journey points. Continue reading..
Key Takeaways:
- 76 percent of customers expect personalization based on data.
- Features chosen to promote should correspond to where users are in their journey.
- The biggest mistake marketers can make is seeing success with a strategy, taking that as “good enough,” and then abandoning it
Product of the week: sprig
An all-in-one product research platform.
Doing Micro surveys and capturing user journeys is getting more popular day by day. Looks like Sprig provides solutions from surveys to validation. A free version looks like a good starting point for PMs.
