Finest-5 Product reads #51
Growth Marketing, Know engineering, Canva growth and other reads..
Hi Happy Monday,
Last week was interesting. As I was involved in so many things, I almost lost track of time. However, on the product side, I have been getting so many reads on Product led growth with so many examples. Looks like it’s going to change how industry works on a larger scale.
Every week, I summarise the best reads from 100+ articles with the sole purpose of helping you become better at product with minimal effort. Subscribe!!
If growth is not marketing, then what is growth marketing?
Growth marketing is simply a method applied to startup growth KPIs via marketing channels.
Key Takeaways:
- It’s really about finding the right match for different teams. But you’re finding that mix with the purpose of bringing your CAC as close to zero as possible.
- Acquiring the right users is critical, as acquiring sign ups is not enough. The focus should be on acquiring users who will stay, use the product, and have the potential to expand.
- Growth marketing is a crucial aspect of PLG-led companies, where the focus is on bringing more users to experience the product’s value.
What every product manager should be scared of not knowing about engineering
Many PMs and marketers have found themselves stuck in tech meetings, not able to get what the hell is being said between those jargons.
Key Takeaways:
- Product managers and engineers must sometimes agree to make tradeoffs with limitations. It will require additional work, tech debt or refactoring.
- “Unit testing is the testing of code to ensure that it performs the task that it performs. It tests code at the very lowest level possible — the individual methods of your classes.”
- Components are individual pieces of functionality. Checkboxes, sliders, dropdowns, date input fields are all examples of components.
How Canva Grows
There are 4 main forces behind canva’s growth: ProdCanvauct-led growth (PLG), Later adding on a sales-led motion to move upstream (SLG), Using content and winning SEO via backlinks, and Localizing and partnering to expand geographically
Key Takeaways:
- Identify the problem, break it down into more tangible goals. Listen to and work closely with the community to build a product they wanted, felt empowered by, and loved using to reach their goals.
- The key to crossing the chasm is positioning and securing a “beachhead” in a mainstream market.
- You want to get a sustainable engine of growth working before leaning into paid advertising. Not only because it’s “free” growth that compounds on itself, but because it’s a signal that you have PMF
9 best-in-class examples of product personalization
What exactly does exceptional in-app personalization look like? Let’s look at how apps inspire long-term retention and revenue through personalized in-app experiences.
Key Takeaways:
- Because through A/B testing, Pinterest discovered that identifying local interests and combining it with a user’s location data (specifically, country) made for much more relevant
- Netflix uses a percentage score to give users a sense of how likely a program is to match interests. The match score is determined by an individual’s viewing history and thumbs up/thumbs down ratings.
- Mastering app personalization takes time. Lay the foundation through capturing the right insights and experiment with A/B testing to understand what’s working and what’s not.
Inside Retool’s new free plan
Introducing a free plan comes at considerable time, expense, and risk. There are many potential failure modes that could cause it to backfire.
Key Takeaways:
- design smart experiment to test different paywalls and features
- Give users enough time to experience the value
- Track # of active customers as a leading success metric
